Stride

Packaging, 20,6 x 4 x 5,1 cm. The project asked for a commemorative packaging of the fifth year anniversary for the band Twenty One Pilots. It had to be optimized to be sustainable. The packaging is comprised of a gray cardboard box, a folded strip to make the different sections for the chocolates and the outer lids, and two added pieces to make the remaining inner lids. Twenty One Pilots is one of the more emotional and deep bands on today's music mainstream scene. The packaging also aims for this sensitivity and emotional connection.

Stride is an hypothetical chocolates packaging made for the fifth anniversary of the american band Twenty One Pilots. The packaging takes the user for a quiet and calm walk through the woods while remembering the band's five albums, culminating with the band's motto "Stay alive". Appealing to the fanbase, it searches for a more emotional and interactive packaging.

The packaging uses lids to pace the user. Slowing down the rhythm in which the pack is opened puts the user in a more reflective mindset, allowing them to take time and read through the songs.

The pack is made with minimal cuts and glue use to ensure minimal paper waste.

You may also like