Brand for the internal supply platform of Damm.
Taking advantage of a new upgrade in the supply platform of the company, Damm wanted a new image that was more appealing to its employees. The project included naming the new platform as well as creating the logo and a simple style guide.
We started with nothing. The platform was in use but it had no identity and the overall user interface was hard to use. With an upgraded buying process and new interface, the company wanted to launch it with a strong identity to aid and invite the employees to take a look.
The new identity conveys a more actual and easy-to-use platform. Its name speaks of its easiness while being friendly and informal. Added to its new visual identity, its a fresh, friendly and contemporary brand that invites employees to use it.
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