Stem Hatch takes advantage of the blockchain to delete the middle man in buying or selling songs or stems. It offers more security and authorship when it comes to licensing for producers and musicians and makes it easier for DJs or people intending to buy.
The keystone concepts of the brand are transparency in transactions, rhythm as music but also momentum, openness to genres and the community of DJs, producers and musicians taking advantage of its benefits.
Its graphics are inspired by the Chladni patterns, a scientific phenomena in which a powder over a metal plate exposed to sound will organize itself to make geometric patterns. These patterns are formed where the sound vibration is at its lowest.
Taking it as a metaphor, more vibrations means more noise, and more noise links to more intermediaries which the brand avoids, as does the pattern.
The typeface and colors used relate to the underground origins of the brand. Keeping this in mind, a cyberpunk aesthetic relates to both the technology used by its services but also its rebel attitude towards the established music industry.
Made with creative coding, the shapes of the logo can be easily animated reacting to music. Because of the nature of the medium, multiple shapes, patterns and resources were made to kickstart the brand identity when needed.
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